What is the Alexa Rank?
Your Alexa Rank is an estimate of how popular your site is relative to all other sites. The Alexa Rank answers the question: Compared to all other sites, how is my site doing? Note that since rank is a relative measure, your site’s rank is not only dependent on that site’s traffic, but also on changes to traffic on other sites. 

How is the Alexa Rank calculated?
Every day, Alexa estimates the average daily visitors and pageviews to every site over the past 3 months. The site with the highest combination of visitors and pageviews over the past 3 months is ranked #1. The site with the least is ranked somewhere around 30 million. If no one in our measurement panel visited a site over the past 3 months there is no rank at all for that site.

How do you get a better Alexa rank?

• Produce engaging, original content, updated frequently that provides real value to your audience.
• Get more related sites to link to your website
• Find keywords that are driving traffic to your competitors and optimize your site for them
• Understand your competitors’ marketing strategy and learn what works.
• Follow SEO best practices on your website.

How does the number of visitors to a site affect the Alexa Rank?
If you plot the number of visitors to a site versus the rank it looks something like this:At the head of the graph is Google.com, which gets a huge number of visitors and is ranked #1. The sites at the “head” end of the plot, like Google.com, get a huge amount of traffic compared to the sites on the “long tail” at the other end. The important thing to notice is that because of the shape of the distribution, a very small change in the number of visitors to a site on the long tail results in a large change in rank.However, the closer you get to the head of the graph, the more visitors it takes to move up a rank. There’s a huge difference in traffic to a site ranked 10 versus a site ranked 200.

Getting a more accurate Alexa rank
To get a more accurate Alexa Rank you can certify your site’s metrics on Alexa. Sites with certified metrics have their metrics directly measured by Alexa instead of being estimated based on information from our data panel. Certifying your site’s metrics provides a more accurate rank, but not necessarily a better rank!