Regardless of whether duplicate content on a site is accidental or the result of someone stealing blocks of text from your web pages, it must be addressed and handled correctly.
It doesn’t matter if you manage a website for a small business or a large corporation; every site is vulnerable to the threat that duplicate content poses to SEO rankings.
In this article, I will explain how to find duplicate content, how to determine whether it’s affecting you internally or across other domains, and how to manage the duplicate content issues properly.
What Constitutes Duplicate Content?
Duplicate content refers to blocks of content that are either completely identical to one another (exact duplicates) or very similar, also known as common or near-duplicates. Near-duplicate content refers to two pieces of content with only minor differences.
Officially, Google does not impose a penalty for duplicate content. However, it does filter identical content, which has the same impact as a penalty: a loss of rankings for your web pages.
Duplicate content confuses Google and forces the search engine to choose which of the identical pages it should rank in the top results. Regardless of who produced the content, there is a high possibility that the original page will not be the one chosen for the top search results.
Reference By – https://www.portent.com/