Website Design Process

Potential web design clients may be new to knowing how the website design process works. Tutoring clients on your web design process is a great chance to show your expertise, reliability, and authority in providing websites that get results.


Goal identification

Where we work with the client to decide what goals the new website needs to fulfil. i.e., what its objective is.

Scope definition

Once we know the site’s goals, we can determine the scope of the project. i.e., what web pages and characteristics the site needs to fulfil the goal, and the timeline for developing those out.

Sitemap and wireframe creation

With the scope well-defined, we can start digging into the sitemap, defining how the content and features we defined in scope definition will interrelate.

Content creation

We have a bigger picture of the site, now we can start creating content for the individual pages, always keeping search engine optimization (SEO) in mind to help keep pages focused on a single topic. It’s vital that you have real content to work with for our next stage:

Visual elements

With the site architecture and content in place, we can begin working on the visual brand. Depending on the client, this may already be well-defined, but you might also be describing the visual style from the ground up.


We have all pages information and defined how they display to the site visitor, so it’s time to make sure it all works. Combine manual browsing of the site on different devices with automated site crawlers to identify everything from UI issues to simple broken links.


Once everything’s working properly, it’s time to plan and execute your site launch! This should include planning both launch timing and communication strategies — i.e., when will you launch and how will you let the world know? Upload, configure the website and DB on production server and launch.
Website Design Process