WhatsApp
digiRANKING
  • Digital
    • Search Engine Optimization
    • Local SEO
    • E-commerce SEO Services
    • Link Building Services
    • Mobile SEO
  • Social
  • Paid
    • Pay-Per-Click (PPC)
    • Online Reputation Management (ORM)
  • Web
    • Website Development and Designing
    • Mobile App Development
    • WordPress Development
  • Design
  • Packages
    • SEO Packages
    • SMO Packages
Branding

Robots Meta Directives in SEO

vishalghosh2018-04-18T10:51:19+05:30
Branding, SEO Strategy meta directives, Meta robots, Meta robots tag, robots, Robots Meta Directives, SEO, tag, X-robots-tag

Robots meta directives (sometimes called “meta tags”) are pieces of code that provide crawlers instructions for how to crawl or index web page content. Whereas robots.txt file directives give bots suggestions for how to crawl a website’s pages, robots meta directives provide more firm instructions on how to crawl and index a page’s content.

There are two types of robots meta directives: those that are part of the HTML page (like the meta robotstag) and those that the web server sends as HTTP headers (such as x-robots-tag). The same parameters (i.e., the crawling or indexing instructions a meta tag provides, such as “noindex” and “nofollow” in the example above) can be used with both meta robots and the x-robots-tag; what differs is how those parameters are communicated to crawlers.

Indexation-controlling parameters:

  • Noindex:Tells a search engine not to index a page.
  • Index: Tells a search engine to index a page. Note that you don’t need to add this meta tag; it’s the default.
  • Follow: Even if the page isn’t indexed, the crawler should follow all the links on a page and pass equityto the linked pages.
  • Nofollow: Tells a crawler not to follow any links on a page or pass along any link equity.
  • Noimageindex:Tells a crawler not to index any images on a page.
  • None: Equivalent to using both the noindex and nofollow tags simultaneously.
  • Noarchive: Search engines should not show a cached link to this page on a SERP.
  • Nocache:Same as noarchive, but only used by Internet Explorer and Firefox.
  • Nosnippet: Tells a search engine not to show a snippet of this page (i.e. meta description) of this page on a SERP.
  • Noodyp/noydir [OBSOLETE]:Prevents search engines from using a page’s DMOZ description as the SERP snippet for this page. However, DMOZ was retired in early 2017, making this tag obsolete.
  • Unavailable_after: Search engines should no longer index this page after a particular date.

Types of robots meta directives

There are two main types of robots meta directives: the meta robots tag and the x-robots-tag. Any parameter that can be used in a meta robots tag can also be specified in an x–robots–tag.

We’ll talk about both the meta robots and x-robots tag directives below.

Meta robots tag

The meta robots tag, commonly known as “meta robots” or colloquially as a “robots tag,” is part of a web page’s HTML code and appears as code elements within a web page’s <head> section

Code sample:

<meta name=“robots” content=“[PARAMETER]”> <meta name=“googlebot” content=“[DIRECTIVE]”> <meta name=“robots” content=“noimageindex,” “nofollow,” “nosnippet”>

X-robots-tag

While the meta robots tag allows you to control indexing behavior at the page level, the x-robots-tag can be included as part of the HTTP header to control indexing of a page as a whole, as well as very specific elements of a page.


Related Posts

Mobile-marketing

Mobile Advertising and Mobile Marketing Services

Mobile marketing is ... read more

wordpress-optimization services

Image Optimization in SEO: Optimizing images for search engines

On-page Optimization... read more

Local SEO Services in Delhi NCR

Why Are Local SEO Services in Delhi NCR Important?

When we talk about L... read more

Content Marketing

Best Content Marketing Agencies in India

Content marketing is... read more

Sell the Results, Not the Tools

Take a step back fro... read more

smo-services-india

Best SMO Service in India

digiRANKING IT Compa... read more

Keyword Strategy

Best Online Reputation Management ( ORM ) Services in India

Online reputation ma... read more

Online Marketing

DoFollow & Nofollow Link: SEO Basics

As soon as you start... read more

digiranking SEO-tips

9 Reasons behind top Rank in Google (SEO)

Website optimization... read more

digiranking stats

Canonicalization Use for WHAT?

What is a canonical ... read more


We’ve helped some businesses rebrand, redesign and get to market.
Talk with a growth expert now to get started with Web Design, Social Media, PPC, SEO & More

Company

  • About us
  • Portfolio
  • Services
  • We Love @Workplace

Services

  • Contact us
  • Blog
  • Design Process
  • Privacy policy

Help & Contact

  • Free website audit
  • Search engine optimization
  • Local SEO
  • Social media optimization
  • Website development
  • WordPress development

India Office

1007 - Tower S3, Cloud 9
Vaishali, Sector 1,
Ghaziabad (U.P) – 201010
Phone: +91-9818965188

Australia Office

5 Sugar Gum Cct Braeside 3195,
Victoria A (Australia)
Phone: +61 409 565 789

digiRANKING © Copyright 2020. All Rights Reserved.
  • Digital
    • Search Engine Optimization
    • Local SEO
    • E-commerce SEO Services
    • Link Building Services
    • Mobile SEO
  • Social
  • Paid
    • Pay-Per-Click (PPC)
    • Online Reputation Management (ORM)
  • Web
    • Website Development and Designing
    • Mobile App Development
    • WordPress Development
  • Design
  • Packages
    • SEO Packages
    • SMO Packages
WhatsApp