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Online Marketing

DoFollow & Nofollow Link: SEO Basics

vishalghosh2018-04-18T10:51:13+05:30
SEO Strategy, Technology Dofollow & Nofollow, Dofollow links, Nofollow links, SEO

As soon as you start a new blog, you want to gain top ranking positions in SERP. However, you have to remember that does not happen overnight. You should build a certain amount of quality links before you’l start seeing first results of your activities. As you’ve already known, all links are divided into Dofollow and Nofollow. I will cover the basic things about each one and whether they are really worthy for SEO activities.

SEO value of Dofollow links

Dofollow links are an HTML attribute that is used to allow search bots to follow the links. If a webmaster is link to your site with dofollow link, search engine bots and people can follow you. They pass on link juice and really benefit your website to get a high Page Rank.

Google takes notes of Dofollow links and figures how many users are linking to your page in order to get how really good the page is. The more Dofollow links you have, the more points you will get. The best way to give the follow link is to use the keyword as the anchor text. Here is an example:

 

<a href=“https://digiranking.com/”>SE Ranking</a>

 

Nofollow links without SEO value

Nofollow links don’t allow search engine bots to follow your links. These links don’t pass on link juice. Only people can follow these links. They don’t help you to boost Page Rank, website rankings and have no SEO value. It is a notice for search engine not to count a link.

As we know Nofollow links don’t pass any link juice but it can help to get traffic on your website. I guess you’ve noticed many times the Nofollow rel tag. If you use the Nofollow link HTML tag, you won’t do any harm for your website. Search engines even respect this tag. Here is the example of this tag:

 

<a rel=”nofollow  href=”https:// digiranking.com/”>SE Ranking</a>

 

The Benefits of Nofollow links for SEO

You should follow the principle of diversity. I mean it is important to use Nofollow links for your inbound link profile. It will look suspicious if all inbound links are Dofollow and it is not natural. Don’t you think so? Therefore, you need to balance your links and use both Dofollow and Nofollow links. A healthy mix of Nofollow links can even give a good influence on Dofollow links.

 

How to check whether a link is Nofollow or Dofollow

There are a few ways how to check the type of links: Dofollow or Nofollow.

  1. Right-click on a page and click “view source. You will see a screenshot. In the source code, you need to press Ctrl+F and search for your site name and comments in the screenshot. Now you can check the type of a link.
  2. There are many useful extensions you can download for Firefox or Chrome automatically that will define whether a link is Dofollow or Nofollow.

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