Benefits of SEO for Ecommerce
The success of ecommerce companies is determined by their capacity to attract new customers. As they strive to grow their revenues, organic search is essential. Here’s why.
Benefits of E-commerce SEO
- Inspiring brand awareness: Many e-commerce sites require search engine optimization to gain brand recognition. A spot on the first page of results or on the Google Answer Box could be the first time that a customer is exposed to your brand, or trigger her to recall that she’s been to your website before.
Additionally, some users view the ranking to be an indication of endorsement which increases the probability of clicking on the top result.
- The marketing funnel is filled: The conventional funnel of marketing awareness, interest desire, action relies on a continuous flow of shoppers. SEO plays an essential role in driving traffic to the lower-cost top of funnel in the awareness phase.
However, SEO is a factor in other stages too. When customers continue their journey from awareness (research) to decision (purchase), the intent that is reflected in their choice of keywords changes from transactional to informational. The right intent being targeted at the appropriate points on your site can help move shoppers to the next step which increases the probability of conversion.
- Enhancing the quality of content: It is logical to advertise for keywords that have high transaction intention. However, the value of other types of content, like blog posts, buyer’s guides, or how-to articles aren’t immediately evident.
For these types of content SEO can be beneficial. SEO efforts for content optimization can result in significant increases in traffic for very little expense. It’s just a matter of having a basic knowledge of what people search for (based on research into keywords) and the capacity to maximize content and access to your own software for managing content and the necessary time.
- Expanding remarketing audiences: After visitors have landed on your site via natural search (or any other channel) your paid search team can set cookies to remarket campaigns. It is then possible to show ads to the shoppers as they leave your website and continue their journey. The more visitors you bring to your website, the bigger your potential remarketing audience will be.
SEO remarketing can make even greater sense when we think about visits to content that are on the front of your funnel. As users surf the web they are reminded in a passive way that your brand offered them something valuable.
- The long tail is being captured: About 15 percent of the queries are completely new, they are new – Google has not had these before. These obscure, one-time phrases make up a portion of the long tail which includes queries that generate a few searches however, in aggregate they make up more than 40% of all searches. Long-tail keywords tend to convert more frequently and at a greater frequency than keywords of other types.
Contact DigiRanking for Local SEO Services in Delhi and Ecommerce SEO Company India.