Search Engine Marketing: SEO and Paid Search Together
Search marketing puts your business in front of people at the moment they look for what you offer. DigiRanking combines organic SEO with paid search on Google Ads and Microsoft Advertising, so each channel supports the other.
What is search engine marketing?
Search engine marketing is the practice of promoting a business through search engines. It has two sides: organic search, which relies on SEO to earn visibility, and paid search, where you bid on keywords to show ads when people search.
Used together, they cover more of the customer journey. Ads can put you in front of buyers quickly, while SEO builds visibility that does not depend on paying for every click.
Organic and paid search at a glance
SEO
Builds organic visibility over time through content, technical health and relevant links.
Paid search (PPC)
Text ads shown for chosen keywords, with control over budget, location, devices and schedule.
When SEO fits
Long-term demand capture, content-led growth and reduced dependence on ad spend.
When PPC fits
New launches, seasonal offers and testing which keywords bring enquiries.
How we plan search campaigns
Understand goals
What counts as success for your business: calls, forms, sales or footfall.
Research intent
Which keywords and questions show a customer is ready to act.
Build and launch
Ad campaigns, landing pages and content are prepared to match each search intent.
Track conversions
Calls, form submissions and other actions are measured, not just clicks.
Optimise
Budgets, keywords and pages are adjusted based on real performance.
What we track and report
- Impressions and clicks
- Conversions such as calls and form submissions
- Cost per lead or per action
- Search terms that triggered your ads
- Landing page performance
- Organic visibility and traffic trends
Paid campaigns can generate early impressions, but conversion depends on targeting, offer, budget and landing page quality. Results vary by industry and competition.
Frequently asked questions
What is the difference between SEO and PPC?
SEO earns unpaid visibility in search results over time. PPC places paid ads in search results and charges when someone clicks. They work well together.
Which platforms do you advertise on?
DigiRanking manages paid search on Google Ads and Microsoft Advertising.
How much should I budget?
The right budget depends on your industry, competition and goals. We help set a sensible starting point and adjust it as results come in.
Do I only pay for results?
In pay-per-click advertising you pay when someone clicks an ad, not for guaranteed leads. That is why tracking and landing page quality matter.
Can SEO and PPC be managed together?
Yes. Combining them lets paid data inform SEO keyword choices and gives you visibility across both paid and organic results.
Explore related services
Want to be visible when customers search?
Request a free website audit and we will suggest how SEO and paid search could work for your goals.
Get a free website auditTalk to DigiRanking
Call +91-9818965188 | WhatsApp +91-9625750524 | info@digiranking.com
