Frequently Asked Questions

Local SEO helps a business appear in searches with a location, including map results, using a Google Business Profile, citations, reviews and location-focused content.

It involves monitoring and improving how your business appears online, including reviews and brand mentions.

Search engine optimization is the practice of improving a website so it appears more often and more prominently in unpaid search results for relevant searches.

SEO earns unpaid visibility over time. PPC places paid ads in search results and charges when someone clicks. Many businesses use both.