Keyword Density Checker
What is keyword density?
Keyword density is the percentage of times a word or phrase appears in a piece of content compared with the total number of words. For example, a phrase used 10 times in a 1,000-word article has a density of 1 percent.
It is a quick way to spot content that mentions a topic too rarely or repeats a phrase too often. It is a guide for editing, not a target to chase.
How to use the keyword density checker
Paste your content
Add the text of your article or page into the box above.
Run the check
Submit the text to see how often words and phrases appear.
Review the results
Look for terms that are overused or missing.
Edit naturally
Rewrite for clarity and variety, then check again if you like.
Keyword usage tips
- Write for people first and search engines second
- Use the main phrase naturally in the title, H1 and opening paragraph
- Include synonyms and related terms rather than repeating one phrase
- Cover the topic fully, including common questions
- Avoid forcing a keyword into sentences where it does not fit
- Read the text aloud to check that it sounds natural
Search engines do not use a fixed ideal keyword density. Repeating a phrase unnaturally is called keyword stuffing and can hurt readability and performance.
Frequently asked questions
What is a good keyword density?
There is no single correct number. Aim for natural writing that covers the topic well, and use the percentage only as a rough check against over-repetition.
Is keyword stuffing penalised?
Search engines’ spam policies discourage stuffing keywords in unnatural ways. Content written for readers rarely runs into this problem.
Should I only focus on one keyword?
No. A page usually ranks for many related phrases. Cover the topic thoroughly and use natural variations.
Can DigiRanking help with content?
Yes. We offer content marketing and SEO services that include keyword research and on-page optimisation.